“Now I’m very interested in the power of brands, of celebrity, in the absurdity and scandals of that world, because I realise that I can play on many levels, for if culture isn’t appealing, it has no impact. When it’s too high-faluting and fails to communicate with young and ordinary people, it’s equivalent to not speaking at all.”
-- MP
a suggestive nailbiter, woman after my own heart: The regal Miuccia Prada
Thus spoke fashion visionary and noncomformist Miuccia Prada, in an article for The Art Newspaper. Read it here.
One of fall's biggest trends? Women with integrity.
Like any queen, Prada maintains a court of artists that includes Francesco Vezzoli and John Baldessari.
Not to be overlooked in this category, Miuccia Prada looms as practically and inspirationally as the designs executed in signature fabrics by her namesake fashion house. It seems she has always had an eye for art. Many have criticized -- and lauded -- the Milanese creative director as "cerebral." I'm of the mind to agree -- interlaced in many of her collections are allusions to the illustrious old masters of Italy and elsewhere in Europe (see the article I wrote on the F/W '08 line). No wonder then, that Signora Prada should turn her attentions to the foundation and operation of an eclectic art initiative fit for her name.
The Fondazione Prada is just that organization -- a real hybrid headed by Prada and husband Patrizio Bertelli (the other half of the Prada empire) -- which funds such contemporary artists such as Carsten Holler and Natalie Djurberg to execute installation works, while also operating as a platform for Prada & Bertelli to exhibit their own collection of modern and contemporary art (the two made it onto ARTnews magazine's August list of the 200 top art collectors worldwide). Currently, the husband-and-wife team have had to halt plans to complete a new Headquarters and museum venue designed by architect Rem Koolhaas, attributed in whispers to the substantial losses incurred in the last few quarters by the fashion house. The tentative unveiling of the new space will be 2013-2015.
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